What other nation of 20 million people could be so consistently high in the medals tally at international competitions?
Many would argue that “Sports is religion” in Australia.
To reach this vigourous nation with the good news about Jesus the sporting world must be factored in. Sports play too much of a role in the average Australian’s life to be ignored or neglected.
Athletes In Action (AIA) seeks to use this obsession within sports to further the cause of the greatest champion who ever lived--Jesus of Nazareth. This goal will be accomplished at the most basic level…by working personally with sports people as strategic influencers… "connecting, winning, building, training, and sending" them into their specific sports community.
AIA is the national sports ministry of Campus Crusade for Christ Australia. As such, it shares the common mission of seeking to establish movements throughout Australia so that everyone knows someone who truly follows Jesus .